We are all given TheMeasureOfFaith at birth and we are born with a sense that there is a God.  However, lack of proper Education and misplaced Priorities lead children away from God.  <br>Even those who come into Relationship with God can Forget Him - allow themselves to get distracted by the things of this World. <p>In order for a person to Worship False gods, they must first Forget the True and Living God. <p>As to serving these False gods,  there is not alternative.  False gods lead to Servitude and Bondage.<p>Regardless of the path a person takes to forgetting God, they will Perish - not because of something that God does to them but because in Him is Life while outside of Him is Death.